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25 January 2010

Brevity

You can now follow me at www.twitter.com/simonprichard, where every now and then I'll try to say something interesting or amusing in 140 cha

Posted at 05:13 PM |

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About

Friendly agencies

  • Aqueduct
    Lovely (and now award-winning) work. Watch out for them.
  • Dare
    Nice people, buzzy place, excellent work. Any questions?
  • Plan
    Big brains who make things beautiful.
  • Seren
    Bright, strong, elegant and amazing.
  • Tobias & Tobias
    Sharp thinkers who know what works.

Recent projects

  • Barclays Bank
    A big rewriting project for a big bank has to be a collaborative exercise. Thanks to regular meetings with product, web, marketing, compliance, legal and SEO specialists, we managed to get the copy mostly right most of the time. The results aren't online yet, but meanwhile here's a link to the current Barclays site, to which I've contributed a few words over the last year or so.
  • University of Liverpool/Laureate Online Education
    I've worked with Liverpool and Laureate for a few years now. In their electronic and printed material we try to convey both the revolutionary benefits of online learning and the academic gravitas of a prestigious UK university, sometimes to an international audience that is unfamiliar with both. Here's a page of their website that I hope captures the essence of what they offer.
  • Evolve Creative Solutions
    These bright sparks swim against the corporate tide in the congested waters of exhibition, corporate and retail design. Their website wasn't doing justice to their personal service and zest for new ideas, so I was delighted to write them a new one.
  • CEVA Logistics
    CEVA is big: 5.5bn euros in revenue, 46,000 employees, 170 countries. Zurito is not. In fact, it's just me. But that doesn't stop us working well together. I've done a few projects for CEVA recently, including this new website. Lots of time zones, lots of long-distance phone calls and lots of industry-specific language ... but in the end, we're just trying to explain a complex business in a version of English that will engage and convince international customers.